Are you looking for the best SMTP plugins for WooCommerce stores? Explore our list of top SMTP plugins to enhance email deliverability and avoid common email issues easily.
When running an online store, ensuring that your emails reach your customers’ inboxes is critical. Whether it’s order confirmations, shipping notifications, or promotional emails, reliable email delivery can make a significant impact on customer satisfaction and retention.
Using Simple Mail Transfer Protocol (SMTP) plugins can enhance the deliverability of your WooCommerce emails by preventing them from being marked as spam and ensuring they reach your customers effectively.
In this article, we’ll explore the 4 best SMTP plugins you can use to send WooCommerce emails from your store.
4 Best SMTP Plugins for WooCommerce Stores to Send Emails
Simple Mail Transfer Protocol AKA SMTP plugins helps ensure that your WooCommerce store’s emails are sent securely and efficiently, significantly reducing the chances of them ending up in spam folders or not being delivered at all.
Let’s explore the 4 best SMTP plugins for WooCommerce that can help you achieve high email deliverability rates, making sure your communications always reach your customers.
WP Mail SMTP – The most Popular SMTP Plugin
The WP Mail SMTP plugin is one of the most popular and reliable solutions for ensuring that emails from WooCommerce stores are delivered without fail. This plugin reconfigures the default WordPress wp_mail() function to use proper SMTP credentials, which significantly reduces the chances of your WooCommerce emails ending up in spam folders or not being sent at all. By integrating with a wide range of SMTP providers, WP Mail SMTP ensures that your store’s transactional emails—such as order confirmations, shipping notifications, and customer inquiries—are delivered securely and reliably, maintaining trust and communication with your customers.
SMTP Provider Integrations in WP Mail SMTP
WP Mail SMTP integrates seamlessly with various SMTP services, including the following ones.
- Gmail / Google Workspace
- Microsoft 365 / Outlook.com
- Amazon SES
- Mailgun
- SendGrid
- SMTP.com
- Brevo (formerly Sendinblue)
- Postmark
- SparkPost
- Zoho Mail
- SendLayer
- And more
Key Features for WooCommerce Email Delivery:
WP Mail SMTP is one of the richest and most popular SMTP solutions in WordPress. Let’s take a look at the key features of WP Mail SMTP Plugin.
- Email Logging: Track every email sent from your WooCommerce store with detailed logs. This feature is crucial for auditing, troubleshooting, and confirming that all customer communications are delivered as expected.
- Email Reports: Generate comprehensive reports on email deliverability, including open and click rates. These insights help you monitor the effectiveness of your email campaigns directly from your WooCommerce store’s dashboard.
- Backup Connection: Ensure your WooCommerce emails are always sent by setting up a secondary SMTP provider. If your primary connection fails, the backup connection automatically kicks in, enhancing the reliability of your email delivery.
- Smart Email Routing: Use conditional logic to send different types of emails (e.g., transactional versus marketing) through different SMTP providers. This feature optimizes email deliverability and performance, ensuring that critical WooCommerce emails reach your customers promptly.
- Email Failure Alerts: Get instant notifications if a WooCommerce email fails to send. This allows you to address any issues immediately, ensuring that important transactional emails, like order confirmations, are not missed.
- Weekly Email Summaries: Receive regular updates on your email deliverability, including detailed statistics on sent, failed, and delivered emails. This feature helps you stay informed about the performance of your WooCommerce email communications.
WP Mail SMTP is highly recommended for WooCommerce store owners who need to maintain a reliable and professional email communication channel with their customers. It ensures that essential transactional emails are delivered efficiently, thereby enhancing the overall customer experience and trust in your store.
Easy WP SMTP – A Simple Yet Powerful SMTP Plugin
The Easy WP SMTP plugin is a lightweight and reliable solution designed to ensure that your WooCommerce emails are delivered without any issues. This plugin allows you to easily configure and send all outgoing emails via an SMTP server, thereby preventing them from being marked as spam or failing to deliver. By reconfiguring the default WordPress wp_mail() function to use SMTP, Easy WP SMTP ensures that your WooCommerce store’s transactional emails—such as order confirmations, shipping notifications, and customer inquiries—reach your customers’ inboxes securely and reliably.
SMTP Provider Integrations in Easy WP SMTP
Easy WP SMTP integrates seamlessly with various SMTP services, including the following:
- Gmail / Google Workspace
- Yahoo Mail
- Hotmail
- Microsoft 365 / Outlook.com
- Amazon SES
- Any other SMTP service
Key Features for WooCommerce Email Delivery:
Easy WP SMTP provides essential features to help WooCommerce store owners ensure reliable email delivery. Here are the key features of the Easy WP SMTP Plugin:
- Simple Setup: Configure your SMTP settings easily through the plugin’s user-friendly interface. It supports popular SMTP services, allowing you to start sending emails quickly.
- Email Testing: The plugin includes a feature that allows you to send a test email to ensure that your SMTP settings are working correctly before you go live.
- Logging Capabilities: While more basic compared to other plugins, Easy WP SMTP can log email errors, helping you troubleshoot any issues with email delivery.
- Secure Email Sending: The plugin supports various authentication methods, including SSL and TLS encryption, to ensure that your emails are sent securely.
- No Third-Party Dependencies: Easy WP SMTP allows you to use your own SMTP server, giving you full control over your email-sending process without relying on third-party services.
Easy WP SMTP is an excellent choice for WooCommerce store owners who are looking for a straightforward, no-frills SMTP solution. It provides the necessary tools to ensure that your emails are delivered reliably, helping you maintain a professional communication channel with your customers.
FluentSMTP – A Robust and Feature-Rich SMTP Plugin
FluentSMTP is a powerful and flexible SMTP plugin designed specifically for WordPress users, including WooCommerce store owners, who need to ensure that their emails are reliably delivered. This plugin helps to resolve email deliverability issues by seamlessly integrating with various SMTP providers, ensuring that all transactional emails—such as order confirmations, shipping notifications, and customer inquiries—reach your customers’ inboxes securely and without delay.
SMTP Provider Integrations in FluentSMTP
FluentSMTP integrates seamlessly with a wide array of SMTP services, including the following:
- Gmail / Google Workspace
- Microsoft 365 / Outlook.com
- Amazon SES
- Mailgun
- SendGrid
- Brevo (formerly Sendinblue)
- Postmark
- SparkPost
- Pepipost
- Any other SMTP service
Key Features for WooCommerce Email Delivery:
FluentSMTP is packed with advanced features that make it an ideal choice for WooCommerce store owners who want to ensure reliable email delivery. Here are the key features of the FluentSMTP Plugin:
- Multiple SMTP Connections: FluentSMTP allows you to connect multiple SMTP providers simultaneously, offering flexibility and redundancy. You can configure different providers for different types of emails or switch between them as needed.
- Email Logging and Resending: FluentSMTP logs every email sent from your WooCommerce store, allowing you to review and resend any emails that may have failed. This is crucial for auditing and troubleshooting email delivery issues.
- Detailed Email Reports: Generate detailed reports on email performance, including open and click rates, directly from your WooCommerce dashboard. This helps you monitor the effectiveness of your email campaigns and communications.
- Fallback Routing: If your primary SMTP provider fails, FluentSMTP automatically switches to a secondary provider to ensure that your emails are still delivered. This enhances the reliability of your email-sending process.
- Smart Email Routing: Use conditional logic to route different types of emails (e.g., transactional, marketing) through different SMTP providers, optimizing delivery and performance.
- Developer Friendly: FluentSMTP offers hooks and filters for developers, allowing them to customize and extend the plugin’s functionality to meet specific needs.
FluentSMTP is highly recommended for WooCommerce store owners who require a comprehensive and reliable SMTP solution. Its advanced features ensure that your store’s emails are delivered efficiently, enhancing customer communication and overall satisfaction.
Post SMTP – A Reliable and Advanced SMTP Plugin
Post SMTP is a robust and advanced SMTP plugin designed to address all your WordPress and WooCommerce email deliverability issues. This plugin not only reconfigures the default WordPress wp_mail() function to use proper SMTP credentials but also offers advanced diagnostic and troubleshooting tools to ensure your WooCommerce emails—such as order confirmations, shipping notifications, and customer inquiries—are delivered securely and reliably.
SMTP Provider Integrations in Post SMTP
Post SMTP integrates seamlessly with a variety of SMTP services, providing flexibility and ensuring that your emails are reliably delivered. The supported SMTP providers include:
- Gmail / Google Workspace
- Microsoft 365 / Outlook.com
- Amazon SES
- Mailgun
- SendGrid
- Postmark
- SparkPost
- Mandrill
- Any other SMTP service
Key Features for WooCommerce Email Delivery:
Post SMTP is packed with features that make it an excellent choice for WooCommerce store owners looking to ensure reliable email communication. Here are the key features of the Post SMTP Plugin:
- Advanced Email Diagnostics: Post SMTP includes comprehensive email diagnostics and logging, allowing you to track every email sent from your WooCommerce store and troubleshoot any issues that arise. The plugin provides detailed logs and error reports to help you identify and fix email delivery problems quickly.
- Fallback Email Provider: In case your primary SMTP provider fails, Post SMTP offers a fallback option, automatically switching to a secondary provider to ensure that your emails continue to be sent without interruption.
- OAuth 2.0 Support: The plugin supports OAuth 2.0 authentication, providing a secure and easy way to connect with major email providers like Gmail and Microsoft 365 without needing to store your password in WordPress.
- Notification Alerts: Receive instant email or Slack notifications if an email fails to send. This feature helps you address issues promptly and ensures that important transactional emails are not missed.
- Email Encryption: Post SMTP supports SSL and TLS encryption, ensuring that your WooCommerce emails are sent securely, protecting sensitive customer information.
- Integration with Third-Party Services: Post SMTP integrates with popular services like Zapier, allowing you to create custom workflows and automation based on email events.
Post SMTP is an ideal solution for WooCommerce store owners who need a reliable, secure, and advanced SMTP plugin. Its robust diagnostic tools, fallback options, and integration capabilities make it a top choice for ensuring that your store’s transactional emails are delivered without fail.
Conclusion
Ensuring that your WooCommerce emails reach your customers’ inboxes is crucial for maintaining a professional and trustworthy online store. By using one of these best SMTP plugins, you can improve the deliverability of your emails, reduce the chances of them being marked as spam, and enhance overall communication with your customers.
Remember, reliable email delivery is not just about technical setup; it’s also about maintaining good email practices, such as using a professional email address, avoiding spammy language, and regularly cleaning your email list. With the right SMTP plugin and best practices in place, your WooCommerce emails will consistently reach your customers, helping you build stronger relationships and drive more sales.
