Do you want to customize WooCommerce emails for your store? You have come to the right place, we will show you how to edit WooCommerce emails such as orders, refunds, invoice processing, and other transaction emails easily.
You must communicate with your customers once they purchase a product from your store. Email is the major means of communication in this case. WooCommerce has transaction and order emails by default. But, these emails require customization to represent your store better. You may need to add some extra information to these emails. Whatever the reason, today, we will show you how to customize WooCommerce emails in some steps easily.
eCommerce transaction emails have a much higher open rate than any marketing email. Customizing them by changing color adding images, or changing content would help you present your store better and make communication with your customers smooth.
The WooCommerce has built-in options to customize WooCommerce emails with some limitations. That’s why we will use a plugin (Email Customizer for WooCommerce – Virfice) to customize WooCommerce emails. You can change WooCommerce email templates by changing the colors, adding a logo, and changing content inside the email body. Let’s know how to edit WooCommerce emails for orders, refunds, and complete orders.
What Are the WooCommerce Emails to Customize?
WooCommerce has 11 default transaction emails to send your customers in different stages of purchases. You can send an email when someone confirms the order, send an email when someone cancels the order, and many other occasions.
Here is the list of the WooCommerce transaction emails you can send from your store.
- WooCommerce New Order Email: Email sent to the store admin to notify them of the new order.
- WooCommerce Canceled Order Email: Email sent to the store admin to notify them of a canceled order.
- WooCommerce Failed Order Email: Email sent to the store admin to notify them of a failed order.
- WooCommerce Order On-Hold Email: Email sent to customers with details if their order is placed on hold.
- WooCommerce Order Processing Email: Email sent to customers after payment completion; contains order details.
- WooCommerce Order Completed Email: Email sent to customers when their orders are marked completed; indicates that the order has been shipped.
- WooCommerce Order Refunded Email: Email sent to customers when an order is refunded.
- WooCommerce Customer Invoice Email: Email sent to customers; contains order information and payment links.
- WooCommerce Customer Note Email: Email sent when a customer note is added to the dashboard.
- WooCommerce Password Reset Email: Email sent to a customer after they request to reset their password.
- WooCommerce New Account Email: Email the customer when they create an account.
With the default options of WooCommerce, you can customize all these transaction and order emails, their subjects, headings, body content, and template design with colors.
How to Customize WooCommerce Emails Easily
After you set up your store, customizing WooCoomerce emails is probably the next most important thing you should do. WooCommerce has default options to customize WooCommerce transaction emails like new orders, orders on hold, completed orders, and more.
There are many ways you can customize WooCommerce emails, we will use Email Customizer for WooCommerce – Virfice for easier customization. And it is a free WordPress plugin built exclusively for WooCommerce emails.
Install Email Customizer for WooCommerce – Virfice
First, install Email Customizer for WooCommerce – Virfice on your store. Go to your Dashboard > Plugins> Add New. Now search “Virfice” in the search box, hit install when you see Email Customizer for WooCommerce – Virfice.
Activate the plugin subsequently once installed.
Customize WooCommerce Email Templates
Once you are logged into your store dashboard, go to Virfice > Emails. You will see the list of all transaction emails there.
Add WooCommerce Email Sender Details
The email sender’s name and the email sender’s address are two crucial information to send emails from a store. Go to Virfice > Settings > Email. You will see from the name and from email fields.
Add the sender’s name in the form name field. Use something users will instantly recognize, like your store name. If you want to give it a human feel you can add something like John Doe from My Store. [Your name] from [your store].
Also, place the email address in the email address field. Save the changes by clicking “Save” at the top.
Note: Be sure to match your name and email to the domain/SMTP settings. Otherwise, it may result in delivery issues.
Add Reply-to Email Address to WooCommerce Emails
You can also add a reply-to email address to WooCommerce emails too. If you want your Reply-to email to be different from the sender email, you can do that with Email Customizer for WooCommerce – Virfice too.
Go to Virfice > Settings > Email. You will see reply-to name and reply-to email fields. Fill out the fields and save the changes to make it work.
Add a Logo to WooCommerce Email Template
Want to add a logo to the WooCommerce email template? Virfice has a way to do that. Now go to Virfice > Settings > Brand. Click on “Customize“, you will be taken to the email brand settings. This is where you can upload a logo and customize some other parts of the template.
Note: The ideal width of the header image is 600 pixels. It is best to prepare an image with your store logo in the appropriate place and upload it.
Add Footer Text to WooCommerce Emails
Footer text in emails is very crucial too. It is very important to add your company information to the footer. You can add your store information to the footer text easily.
Virfice > Settings > Brand. Click on “Customize“, and you will be taken to the email brand settings. Scroll down to “Footer text” on the right panel. Add the footer text of your choice.
You can dynamically add your store name to the footer with {site_title} shortcode. Add the rest of the content your way.
Change WooCommerce Email Template Colors
You can choose different colors for the sections of your WooCommerce emails. Change the Base color, Background color, Body background color, and Body text color to customize WooCommerce transaction email templates.
Go to Email brand settings by going to (Virfice > Settings > Brand. Click on “Customize”). Scroll down to the color section on the right panel. Pick colors for each of the sections and elements available in the options.
How to Preview WooCommerce Emails
If you have changed the options stated above and picked the right colors for your WooCommerce emails, you are done with the customization. Now you need to preview the WooCommerce template you just have customized.
Previewing WooCommerce emails with Virfice does not require much actions as desktop and mobile preview are already there while you customize the template or make changes to any individual emails.
Go to Email brand settings by going to (Virfice > Settings > Brand. Click on “Customize”). You will see the preview icon at the top of the emails.
How to Send Test Emails for WooCommerce Emails
Once you have customized emails, you can send test emails to your preferred email address to see how users will see them in their inbox.
While you are on email brand settings or customizing any individual emails, click on “Send Test Email” at the top right of your email.
You will see a popup to enter your preferred email addresses to receive test emails. You can add multiple emails operating them by commas. Once added click on the send button. You should receive your test emails if you have set things correctly.
Note: You need to make sure your SMTP is properly configured to send emails!
You need to customize WooCommerce emails to represent your store so that customers can easily relate when you send an email. Virfice has options and a system to customize WooCommerce order emails. You can change the look and feel of WooCommerce order emails, refund emails, or any other emails you send to your customers from your store. Customize WooCommerce emails with Virfice and stand out with your store brand.
