Want to discover the latest WooCommerce statistics and trends? Learn how WooCommerce, powering over millions of stores, continues to dominate the eCommerce landscape with its extensive features and flexibility.
WooCommerce, the largest open-source eCommerce platform globally, powers over 7 million active stores and continues to be the go-to choice for online businesses of all sizes. Whether you’re running a small online shop or managing a vast multi-vendor marketplace, WooCommerce offers the flexibility and scalability needed to succeed in the competitive eCommerce landscape.
There are plenty of WooCommerce plugins to extend the functionalities of your stores. Many WordPress developers develop new plugins and improve the existing ones regularly.
We are covering the top WooCommerce statistics and trends you should know in 2024.
Top WooCommerce Statistics and Trends You Need to Know in 2024
Let’s look at some of the key WooCommerce statistics and trends 2024.
History and Background of WooCommerce
- The company started in 2008 as WooThemes and in 2017 decided to focus exclusively on eCommerce.
- WooCommerce first came as a plugin in 2011.
- Currently, the company has 330+ team members in over 32 countries.
- WooCommerce previously known as WooThemes was acquired by Automattic, in 2015. Rebranded as WooCommerce
WooCommerce Market Share
- WooCommerce leads the eCommerce software platform market share with around 40% worldwide.
- 9.5% of WooCommerce stores are in the United States with 447,446 total stores
- 3.8% of WooCommerce stores are in the United Kingdom with 181,444 total stores
- 2.7% of WooCommerce stores are in India with 126,761 total stores
- 2.5% of WooCommerce stores are in Italy with 115,812 total stores
WooCommerce’s sales surpassed $20 billion in 2020.
WooCommerce User Statistics
- According to WordPress Repository, over 7 million websites use WooCommerce
- According to Woo.com, more than 3.9 million stores are running on the WooCommerce platform
- According to Storeleads, 4,716,175 live stores are running on the WooCommerce platform.
- According to BuiltWith, 6,080,468 live websites use WooCommerce
WooCommerce Plugins Statistics
- There are 840 premium WooCommerce extensions in the WooCommerce extension directory.
- The WooCommerce plugin has been downloaded 299,685,511+ times
- The WooCommerce plugin has 3525+ 5-star reviews on the WordPress plugin directory
Most Used WooCommerce Plugins on WooCommerce Stores
- 6.8% of WooCommerce stores (321,797) have installed the Mailchimp for WooCommerce plugin
- 2.4% of WooCommerce stores (114,303) have installed the WooPayments plugin.
- 1.5% of WooCommerce stores (70,216) have installed the PayPal Payments WooCommerce app.
Yoast SEO plugin is used by 36.2% of WooCommerce stores with 1,709,426 stores in total.
Store Leads
WooCommerce Themes Statistics
- There are 86 premium themes on the WooCommerce theme directory
Most Used WooCommerce Themes
- 10.9% of WooCommerce stores use Astra with 511,723 total stores
- 6.7% of WooCommerce stores use the Flatsome theme with 315,267 total stores
Comparison of eCommerce Platform Migration: WooCommerce vs. Other Platforms
Look at the trends of users switching to WooCommerce from other platforms and users switching to other platforms in the comparison table below.
| Platforms | Migrated to WooCommerce | Left WooCommerce | Difference |
|---|---|---|---|
| Shopify | 9,961 | 7,121 | +2840 |
| Custom Cart | 5,774 | 5,817 | -43 |
| Wix | 3,381 | 455 | +2926 |
| Squarespace | 1,090 | 303 | +787 |
| PrestaShop | 650 | 286 | +364 |
| OpenCart | 590 | 330 | +260 |
| Magento | 424 | 176 | +248 |
| GoDaddy Online Store | 371 | N/A | N/A |
| Ecwid | 236 | 213 | +23 |
| Square Online | 174 | N/A | N/A |
| Total | 22,651 | 14,701 | +7,950 |
(Last 90 Days: Source: Storeleads)
Note: The (+) indicates where WooCommerce is winning and the (-) indicates where WooCommerce is losing to other platforms.
Reference
If you are running an eCommerce store, it is important that your WooCommerce emails also be sent accurately, you can use Email Customizer for WooCommerce – Virfice to customize WooCommerce emails and make sure your store emails represent your brand.
We hope these key WooCommerce statistics and trends will help you understand the state of WooCommerce growth and familiarize with different WordPress plugins and themes people use with their stores.
The insights gathered from recent data reveal a dynamic marketplace with significant growth opportunities for businesses that adapt to changing consumer behaviors and technological advancements. By understanding these trends, WooCommerce users can enhance their strategies, optimize their online stores, and ultimately achieve greater success in the competitive e-commerce arena. Staying ahead of the curve not only positions your business for growth but also ensures you remain relevant in a rapidly changing digital environment. Embrace these trends, make informed decisions, and watch your WooCommerce store thrive.
