Want to discover the latest WooCommerce statistics and trends? Learn how WooCommerce, powering millions of stores, continues to dominate the eCommerce landscape with its extensive features and flexibility.
WooCommerce, the largest open-source eCommerce platform globally, powers over 8 million active stores and continues to be the go-to choice for online businesses of all sizes. Whether you’re running a small online shop or managing a vast multi-vendor marketplace, WooCommerce offers the flexibility and scalability needed to succeed in the competitive eCommerce landscape.
There are plenty of WooCommerce plugins to extend the functionalities of your stores. Many WordPress developers develop new plugins and improve the existing ones regularly.
We are covering the top WooCommerce statistics and trends you should know in 2025.
Top WooCommerce Statistics and Trends You Need to Know in 2025
Let’s look at some of the key WooCommerce statistics and trends in 2025.
History and Background of WooCommerce
WooCommerce has come a long way since its inception. Originally founded in 2008 as WooThemes, the company shifted its focus exclusively to eCommerce in 2017, marking the beginning of its journey as a leading platform for online stores. WooCommerce made its debut as a plugin in 2011, quickly gaining traction for its flexibility and integration with WordPress.
- The company started in 2008 as WooThemes and in 2017 decided to focus exclusively on eCommerce.
- WooCommerce first came as a plugin in 2011.
- Currently, the company has 330+ team members in over 32 countries.
- WooCommerce, previously known as WooTheme, was acquired by Automattic in 2015. Rebranded as WooCommerce
WooCommerce Market Share
WooCommerce continues to dominate the eCommerce landscape, capturing a substantial share of the global market. As one of the most widely used platforms, it serves businesses across different regions, with a notable presence in key markets. Let’s delve into the distribution of WooCommerce stores worldwide and explore its market share in various countries
- WooCommerce leads the eCommerce software platform market share with around 40% worldwide.
- 9.5% of WooCommerce stores are in the United States, with 447,446 total stores
- 3.8% of WooCommerce stores are in the United Kingdom, with 181,444 total stores
- 2.7% of WooCommerce stores are in India, with 126,761 total stores
- 2.5% of WooCommerce stores are in Italy, with 115,812 total stores
These statistics demonstrate WooCommerce’s global reach and its significance in shaping the eCommerce market worldwide.
WooCommerce’s sales surpassed $20 billion in 2020.
WooCommerce User Statistics
WooCommerce is one of the most popular eCommerce platforms in the world, powering a significant portion of online stores. As an open-source solution built on WordPress, it provides businesses with flexibility, scalability, and a vast ecosystem of extensions. But just how widely is WooCommerce used? Let’s take a look at some key statistics that highlight its massive adoption across the web.
According to the WordPress Repository, over 8 million websites use WooCommerce. According to Storeleads, there are 4,000,000+ live stores currently running on the WooCommerce platform. According to BuiltWith, 6,000,000+ live websites are actively using WooCommerce.
- According to WordPress Repository, over 8 million websites use WooCommerce
- According to Storeleads, 4,601,351 live stores are running on the WooCommerce platform.
- According to BuiltWith, 6,080,468 live websites use WooCommerce
These numbers reinforce WooCommerce’s dominance in the eCommerce space, making it a go-to solution for businesses of all sizes.
WooCommerce Plugins Statistics
With WooCommerce’s extensive ecosystem of plugins and extensions, store owners can enhance their websites with advanced features, integrations, and customizations.
From free plugins available in the WordPress.org repository to premium extensions in the WooCommerce marketplace and third-party platforms like CodeCanyon, the WooCommerce ecosystem continues to grow. In this WooCommerce statistics and trends analysis, let’s take a look at some key statistics highlighting its plugins.
- There are 1000+ premium WooCommerce extensions in the WooCommerce extension directory.
- There are over 2,000 plugins with “WooCommerce” in their titles in the WordPress.org plugin directory.
- The WooCommerce plugin has been downloaded 370,318,940+ times
- CodeCanyon marketplace has 1,564 WooCommerce plugins
- The WooCommerce plugin has 3650+ 5-star reviews on the WordPress plugin directory
Most Used WooCommerce Plugins on WooCommerce Stores
There are several essential plugins that significantly enhance the functionality of WooCommerce stores, ranging from email marketing to payment processing. Here are some of the most commonly used plugins:
- 7.3% of WooCommerce stores (400,000+) have installed the Mailchimp for WooCommerce plugin
- 2.4% of WooCommerce stores (114,303) have installed the WooPayments plugin.
- 1.5% of WooCommerce stores (70,216) have installed the PayPal Payments WooCommerce app.
Yoast SEO plugin is used by 36.2% of WooCommerce stores with 1,709,426 stores in total.
Store Leads
WooCommerce Themes Statistics
Themes play a vital role in shaping the look and feel of WooCommerce stores, allowing businesses to create unique and engaging online experiences. With a wide variety of options available, WooCommerce themes enable store owners to customize their sites based on their branding and functional needs. Let’s take a closer look at the statistics surrounding WooCommerce themes and how they contribute to the platform’s success.
- There are 109 premium themes on the WooCommerce theme directory
Most Used WooCommerce Themes
- 10.9% of WooCommerce stores use Astra with 511,723 total stores
- 6.7% of WooCommerce stores use the Flatsome theme with 315,267 total stores
Comparison of eCommerce Platform Migration: WooCommerce vs. Other Platforms
As the eCommerce landscape continues to evolve, many businesses are reevaluating their platforms to ensure they are using the best solution for growth and scalability. Let’s explore the trends of users migrating to WooCommerce from other platforms, as well as those switching from WooCommerce to alternative solutions.
The comparison table below provides insights into these migration patterns, helping to highlight the shifting preferences in the eCommerce industry.
| Platforms | Migrated to WooCommerce | Left WooCommerce | Difference |
|---|---|---|---|
| Shopify | 9,961 | 7,121 | +2840 |
| Custom Cart | 5,774 | 5,817 | -43 |
| Wix | 3,381 | 455 | +2926 |
| Squarespace | 1,090 | 303 | +787 |
| PrestaShop | 650 | 286 | +364 |
| OpenCart | 590 | 330 | +260 |
| Magento | 424 | 176 | +248 |
| GoDaddy Online Store | 371 | N/A | N/A |
| Ecwid | 236 | 213 | +23 |
| Square Online | 174 | N/A | N/A |
| Total | 22,651 | 14,701 | +7,950 |
(Last 90 Days: Source: Storeleads)
Note: The (+) indicates where WooCommerce is winning, and the (-) indicates where WooCommerce is losing to other platforms.
Reference
If you are running an e-commerce store, it is important that your WooCommerce emails also be sent accurately. You can use Email Customizer for WooCommerce – Virfice to customize WooCommerce emails and make sure your store emails represent your brand.
We hope these key WooCommerce statistics and trends will help you understand the state of WooCommerce growth and become familiar with the different WordPress plugins and themes people use with their stores.
The insights gathered from recent data reveal a dynamic marketplace with significant growth opportunities for businesses that adapt to changing consumer behaviors and technological advancements. By understanding these trends, WooCommerce users can enhance their strategies, optimize their online stores, and ultimately achieve greater success in the competitive e-commerce arena. Staying ahead of the curve not only positions your business for growth but also ensures you remain relevant in a rapidly changing digital environment. Embrace these trends, make informed decisions, and watch your WooCommerce store thrive.
